annwfyn: (love - woman in white)
[personal profile] annwfyn
I don't know how many folk have seen the Cancer Research UK ads - the "I shouldn't be here" campaign. I have embedded a video of it below the cut.




Cancer Research UK Shouldn't Be Here





For those who don't want to watch it, it features a series of people saying "I shouldn't be here" with a grateful expression as they get on with their lives - playing football, holding a grandchild etc. The ad then finishes with a tearful looking woman saying "Mum should have been here" as she tries on her wedding dress. The gist of the advert is that Cancer Research UK is helping lots of people survive much longer than they would have done ten years ago. It's a powerful campaign. It's an effective campaign. And I hate it.

Last night I spent half an hour in floods of tears on the sofa. I was crying my eyes out because on February 7th, I turn 30. Mum should have turned 60 on the same day. She won't. She didn't even make 55. Instead she died of cancer and I miss her so much.

She should have been here. She should have seen my flat, she should have met [livejournal.com profile] pierot, she should have celebrated her 60th birthday on the same day that I celebrated my 30th.

But she isn't.

And I hate that ad for reminding me of this. I'm crying again, just writing this.

I know it's a good ad. I know loads of people are giving money because of it. But why the hell does it have to be everywhere, especially right now.

Mum should be here.

And I hate the fact that she isn't.

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annwfyn

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