ACORN classification of my new area
Aug. 1st, 2006 10:07 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
annwfynAccording to http://www.upmystreet.com, my new house (who's postcode is SE8 5DJ) is set in an area with the following ACORN profile.
Full neighbourhood profile in Southwark
Often, many of the people who live in this sort of postcode will be young, living in converted flats, in multi-ethnic areas. These are known as type 18 in the ACORN classification and 1.14% of the UK’s population live in this type.
Neighbourhoods fitting this profile are almost exclusively a London phenomenon, with high concentrations in most inner and outer London boroughs. Here is an overview of the likely preferences and features of your neighbourhood:
These young multi-ethnic communities are primarily found in London, with many living in houses which have been converted into flats.
Most people are in their twenties and thirties and there are only a few, very young children. The population is diverse. On the whole they are well qualified. Many are in professional and managerial jobs, with good incomes. Others have lower level qualifications and are likely to be office and clerical staff. There are also a significant number of students.
The majority of people are renting their homes privately. However, there is also a high proportion living in Housing Association property.
Public transport is by far the most popular method of travelling to work or study. Residents are also happy to walk, and only a minority see the need for a car. At this stage in their lives this type are not really thinking about investing their money. They will spend their spare money on travel, and will take long haul trips as well as European holidays.
They like exercise and sport, as well as more contemplative pursuits such as the theatre, the arts and self-improvement classes. They are also very interested in current affairs and read The Guardian and Independent as they commute to work.
It's quite interesting. I'm also mildly scared by how much information on people is apparently out there in order for a company to put together profiles with that level of detail for the WHOLE COUNTRY. Although, to be fair, I think they are dramatically better in urban areas - as far as I can tell Lambourn (the village I was raised in) had simply been lumped into a single 'west berkshire' profile, and it didn't seem terribly accurate to me.
So, where do you guys live? Tell me what ACORN says about your area?
Full neighbourhood profile in Southwark
Often, many of the people who live in this sort of postcode will be young, living in converted flats, in multi-ethnic areas. These are known as type 18 in the ACORN classification and 1.14% of the UK’s population live in this type.
Neighbourhoods fitting this profile are almost exclusively a London phenomenon, with high concentrations in most inner and outer London boroughs. Here is an overview of the likely preferences and features of your neighbourhood:
Family income High
Interest in current affairs Very high
Housing - with mortgage Low
Educated - to degree Very high
Couples with children Low
Have satellite TV Low
These young multi-ethnic communities are primarily found in London, with many living in houses which have been converted into flats.
Most people are in their twenties and thirties and there are only a few, very young children. The population is diverse. On the whole they are well qualified. Many are in professional and managerial jobs, with good incomes. Others have lower level qualifications and are likely to be office and clerical staff. There are also a significant number of students.
The majority of people are renting their homes privately. However, there is also a high proportion living in Housing Association property.
Public transport is by far the most popular method of travelling to work or study. Residents are also happy to walk, and only a minority see the need for a car. At this stage in their lives this type are not really thinking about investing their money. They will spend their spare money on travel, and will take long haul trips as well as European holidays.
They like exercise and sport, as well as more contemplative pursuits such as the theatre, the arts and self-improvement classes. They are also very interested in current affairs and read The Guardian and Independent as they commute to work.
It's quite interesting. I'm also mildly scared by how much information on people is apparently out there in order for a company to put together profiles with that level of detail for the WHOLE COUNTRY. Although, to be fair, I think they are dramatically better in urban areas - as far as I can tell Lambourn (the village I was raised in) had simply been lumped into a single 'west berkshire' profile, and it didn't seem terribly accurate to me.
So, where do you guys live? Tell me what ACORN says about your area?
